HeatoN Parts Ways With Ninjas in Pyjamas
Emil “HeatoN” Christensen and Ninjas in Pyjamas parted ways Wednesday and HeatoN stepped down from his position as brand ambassador for the organization. He will instead focus solely on his personal brand moving forward.
HeatoN will remain a shareholder in Ninjas in Pyjamas, but he will leave his brand ambassador position in order to avoid conflicts of interest. Ninjas in Pyjamas CEO Hicham Chahine expressed his gratitude to the founder of the organization and explained the decision in a statement accompanying the announcement.
Ninjas in Pyjamas and Emil @Real_HeatoN Christensen has agreed it is time to part ways. We part on the most amicable of terms in order to allow Emil to focus exclusively on building his personal brand.— Ninjas in Pyjamas ?? (@NiPGaming) 10 октября 2018 г.
"Today marks the end of an amazing run for Emil Christensen here at Ninjas in Pyjamas," he said. "Without him and the 5 players which brought Ninjas in Pyjamas back to life in 2012, we would not have been here today. We are extremely grateful for his time with us, and I have personally enjoyed working with him over the years."
"As the business has changed and matured over the years, Emil and NiP have grown apart with time. Being part of Ninjas in Pyjamas as an ambassador and public profile has certain expectations and requirements, where both parties acknowledge and agrees that parting ways is in the best interest of both Emil and Ninjas in Pyjamas."
HeatoN played an instrumental role in Ninjas in Pyjamas, as the organization's founder, as the manager that put together its legendary first roster, and as one of the greatest Counter-Strike players in history in his own right. His biography, titled "HeatoN: Playing with Your Life," is forthcoming from Swedish publisher Lava Förlag.