Better Collective acquired HLTV.org for 34,5 million euro
Better Collective, a leading sports betting media group, has completed the acquisition ofHLTV.org ApS for a total price of up to 34.5 mEUR (257 mDKK). The global mega brandHLTV.org is the leading esports platform in the world focusing on the popular game“Counter-Strike: Global Offensive (CS:GO)
Better Collective has established a strong position within the esports betting market through the acquisition ofHLTV.org ApS, which includes the assets HLTV.org and dust2.dk. Better Collective pays up to 34.5 m EUR for the brands that are among the most popular Counter-Strike: Global Offensive (CS:GO) platforms for esports enthusiasts. The purchase price is agreed at up to 34.5 mEUR (257 mDKK) on a cash and debt free basis.
On average, the website has more than 26.5 million visits per month.HLTV.org also hosts a fantasy section, where the community users compete against each other throughvirtualteams consisting of real CS:GO players that community users pick for their individual team. Points are given tothe virtual teams dependent on the real life performance by the CS:GO players.
Jesper Søgaard, CEO of Better Collective, says:“We have carefully analysed and monitored esport for a long time. It is a rapidly growing industry and weconsider esports an ideal extension to our sports focused business. The nature of esports betting differssignificantly from traditional sports betting and, therefore, it was essential to find the right partner, adding deepknow-how and industry knowledge to Better Collective. I am confident that, through this acquisition, we havefound the right people who operate some of the best-positioned esport brands in the world. We expect strongsynergistic effects as many of the betting operators we collaborate with today also offer bets on esports, so Ilook forward to a prosperous esports future for Better Collective together with our new colleagues.”
Martin Rosenbæk, CEO of HLTV.org Aps, says:“Joining the Better Collective group will support our ambition to remain the preferred CS:GO brand for esportsenthusiasts across the world. Esports is an industry that is rapidly growing and evolving and, throughconstructive discussions with the Better Collective management, it became clear that they are the optimalpartner for us to realize the full potential of our platforms.”
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