Cloud 9 Adds Red Bull as Jersey Sponsor
Red Bull will join Cloud9 as a comprehensive partner and jersey sponsor, the organization announced Friday.
Red Bull will become the official energy drink of Coud9 and its logo will appear on all Cloud9 jerseys across all 14 players and teams, according to a news release. Red Bull will further provide support for C9 players with fitness training, sleep analysis and other programs.
Cloud9 players will also participate in Red Bull’s High Performance Athlete Program and appear in video content shared between each organization's social platforms.
“We love what Red Bull brings to the table as partners and are sure they’re going to help us take our game to the next level,” said Jack Etienne, CEO and founder of Cloud9.
The new jerseys will first appear on the C9 League of Legends team as the team competes in the LCS summer split. The team will first play its first game Saturday roster changes that saw Zachary "Sneaky" Scuderi, Andy "Smoothie" Ta, and Nicolaj "Jensen" Jensen benched in favor of Greyson "Goldenglue" Gilmer, Yuri "Keith" Jew and Tristan "Zeyzal" Stidam.