ESL and Vodafone Announce International Esports Partnership

ESL and Vodafone have announced an international esports partnership. The deal will see Vodafone sponsoring ESL events like Intel® Extreme Masters, ESL One, and ESL Pro League.

Vodafone will also work with ESL to support a series of initiatives that promote diversity and attempt to bring more women in esports. Vodafone will become a Premium Partner of the female esports challenge scheduled for IEM Sydney in May 2018. Vodafone will also collaborate with the top female esports personalities to highlight the opportunities for women to participate professionally in esports or pursue a career in the esports industry.

Serpil Timuray, Chief Operations & Strategy Officer, Vodafone Group stated in the press release, “We are delighted to launch this partnership with ESL and create one of the biggest international networks for esports at a time when audiences are growing rapidly and new technologies are poised to deliver better experiences. I look forward to joining our customers across 25 countries in viewing ESL’s exciting esports tournaments, both at home and on their mobile devices.”

Along with being a Premium Partner at IEM Sydney, Vodafone will also be a partner for ESL One Birmingham and ESL One Cologne.