ESL and DreamHack make a new streaming deal with Twitch
MTG’s esports portfolio companies’ ESL and DreamHack have announced a three-year deal with Twitch today . The agreement will see some of the biggest esports tournaments organized by ESL and DreamHack live streamed to the service exclusively on Twitch in 2021 and 2022*.
“This both strategically and financially important deal between Twitch, ESL and DreamHack further establishes esports as a highly relevant global media product. We’re convinced that it is the first of many major leaps that esports as a media product is bound to take in the coming years,” says Jørgen Madsen Lindemann, President and CEO of MTG.
As part of the partnership, Twitch will become a centralized hub for streaming ESL and DreamHack competitions. The company will work directly with ESL and DreamHack to coordinate broadcast integrations and maximize sponsorships of some of the biggest esports tournaments going forward.
The deal announcement confirms Twitch as the global digital media partner of major ESL and DreamHack competitions on a non-exclusive basis in 2020, before acquiring exclusivity of English language digital live streaming of major events in 2021 and 2022. As part of the deal, all tournaments streamed in English within ESL Pro Tour for CS:GO and StarCraft II & Warcraft III, including the ESL Pro League, ESL One, Intel® Extreme Masters, DreamHack Masters, DreamHack Open, ESL National Championships, will be exclusively on Twitch in 2021 and 2022.