Virtus.pro Announces New Branding and Logo

Virtus.pro announced a new brand identity and logo Thursday.

The new branding features orange lettering with the iconic Virtus.pro polar bear. It reverts the organization to its orange roots after a brief stint with purple and green, spurred by the team's partnership with MegaFon. The purple and green colors lasted from Aug. 8 to Jan. 1, when the organization's new branding will take effect.

We're proud to announce our new brand identity that we'll be using starting January 1, 2019. Game jerseys and some more cool stuff will be revealed next month, so stay tuned! #GOGOVP pic.twitter.com/KNIsVrNQC3

— Virtus.pro (@virtuspro) 15 ноября 2018 г.

According to the team's announcement, game jerseys and more will be revealed in December.

Virtus.pro also shared a video giving an inside look of the design process for the new branding. The video sheds light on Quberten design studio's process in updating the beloved original logo. The studio decided to change the orange triangle behind the bear into a "V," for Virtus.pro, and made several iterations of the logo to make it more flexible.

Virtus.pro's Dota 2 squad is currently competing in the Kuala Lumpur Major. The team is 2-0 in its group as of Thursday.